Ben is a seasoned business technologist with over 25 years of experience helping organizations extract greater value from their technology investments. With deep expertise spanning business strategy, cloud computing, data analysis, change management, and software implementation, Ben has supported transformation efforts across diverse sectors—and today, he brings that depth to the wine industry.

From family-owned vineyards to regional wine distributors, Ben understands the nuanced balance of tradition and innovation. He empowers wineries and wine-focused businesses to harness data as a strategic asset—optimizing operations, enhancing customer experiences, and identifying growth opportunities. By aligning people, processes, and technology, Ben guides organizations in navigating digital transformation without losing their artisanal roots.

Through his consultancy, TEKreset, Ben helps wine businesses analyze, act, and automate—leveraging data to unlock efficiency, refine inventory and logistics, sharpen sales intelligence, and modernize tasting room experiences. His approach is tailored, strategic, and rooted in understanding the distinctive dynamics of the wine world.